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CEO Key Accountabilities
What is the role of a CEO?
​By Mansour Baker, SHRM-CP
Posted  01 February 2020
CEO key accountabilities are to lead a company, ensuring the effective implementation of strategic and growth plans to achieve or exceed targeted profitability, business development and enhancement of the brand image aligned with the company vision, mission and culture.​
Exhibit 1
The main key accountability areas of a CEO
Understanding the key accountabilities of a CEO
Key Accountabilities
Strategic Direction
  • Provide the board of directors with input in the formulation and implementation of overall business strategies and long-term plans which enable the achievement of vision and mission.
Company Governance
  • Contribute to the development of sound corporate governance practices and mechanisms to drive the growth and development of the company.
Policies, Processes & Procedures
  • Direct the development and oversee the implementation of company policies, processes, procedures and controls covering all functional areas so that all relevant procedural & legislative requirements are fulfilled while delivering a quality & cost-effective service.
Leadership
  • ​Direct the design of an optimum organization structure so that resources are optimally utilized, and communication can take place in an efficient manner.
  • Provide leadership and directions so that the appropriate caliber of human resources is attracted, motivated, engaged, developed and retained so that the best possible productivity can be obtained from this critical resource to meet the business objectives.
  • Set performance targets for direct reports and monitor performance to meet business targets.
  • Provide professional direction, advice and support to all levels of the business on the full range of business to ensure that the operational capability of the business is optimized.
Business Plans
  • Direct the development, obtain approval from the board of directors and ensure the implementation of the long term (five year) business plan and review the estimated required capital and operating costs.
  • Direct the preparation of annual operational plans to accomplish the structured delivery of the five-year plans.
Budgets
  • Direct the preparation of the business budgets and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.
Business Modelling
  • Develop appropriate business models which provide direction to translate the company vision, mission and strategy into effective business processes.  
Marketing & Business Development
  • Approve all Marketing and branding strategies in line with the approved business strategy in order to meet the business objectives.
  • Direct the identification of opportunities within and beyond current portfolio in order to drive the diversification strategy of the company.
Profit Center Management
  • Manage the overall revenues and profits of the company in order to meet all budgeted revenues and profits.
Performance Measurement and Reporting
  • Direct the institution of KPI’s, performance standards and objectives to ensure that business performance can be measured against such standards and objectives. 
  • Direct the development of functional performance reports in line with international standards in order to be informed about business performance and the financial health of the company.  
Relationships
  • Manage external stakeholders and other relevant institutions and authorities and strategic partners and/or investors in order to ensure that the appropriate level of external services is obtained to the best advantage of the company.
Continuous Improvement
  • Lead and direct the continuous review and improvement of functional practices taking into changes in the business environment, feedback received or analysis of trends and behaviors of customers to improve delivery of customer satisfaction.
Technology
  • Direct the introduction of key technology initiatives to enhance business productivity and accelerate decision making.
Management Reports
  • Direct the preparation of periodical MIS and progress reports to keep the board of directors informed about the progress of various business initiatives and the financial health of the business.
Key Financial
Operating / Capital Budget
  • Approves the company budget within delegated limits - in accordance with the approved authority matrix
Revenues
  • ​Accountable for profitability & revenues
Communication and Working Relationship
Internal
  • Interfaces & communicates company performance and key initiatives to the board of directors.
  • Interfaces with all direct reports related to strategic and operational plans, monitors performance and implementation.
External
  • Negotiate prices with strategically important clients / suppliers and maintains a good business relationship.
  • Network and undertake strategic initiatives to maintain a positive company image with external entities.
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