How to develop a brand management strategy?
Activities & Initiatives
Develop a strategy for promoting and protecting company brand locally, regionally, and globally.
Near Term (1-6 months)
Medium Term (6-12 months)
1. Brand Perception Baseline Report
2. Draft Brand Management Strategy
3. Bi-weekly Media Monitoring Reports
4. Quarterly Perception and Awareness Reports
5. Annual Reputation Management Review
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