Develop the overall Marketing Strategy for all company websites and platforms
Guide Marketing teams of all assets for their New Media promotion strategy for online and offline vehicles
Support assets in brand strategy development, campaign development, campaign execution, online marketing, offline marketing & creative development
Analyze web traffic and present key findings to the Digital Editorial and Digital Production teams
Level 3 Digital Production Functional Statements
Responsible for user experience and interface, and all aspects of creative design
Design the homepage, channels, and archives structure
Participate in “real estate” allocation discussion between editorial, advertising and circulation
Write or repurpose code for HTML, flash animations and interactive applications (e.g., quizzes, polls, databases)
Create or repurpose flash animations, video, audio, and mobile features
Define the “look and feel” for the sites
Create new visuals form image library or photo studio
Act as dedicated production resource for each asset – owner of and responsible for site production, coordination with web editors
Integrate editorial, advertising, circulation, and technology elements for preview
Conduct final checks on: Layout, Text, Visuals, Applications
Upload content to website and content management system
Conduct quality control and maintain site performance statistics system
Monitor syndication/ distribution relationships
Optimize web pages for search engines like Google
Level 3 Digital Technology Functional Statements
Collect content management and workflow management requirements that will serve print and digital, and develop budget accordingly
Develop and manage the overarching application architecture and ensure all development work adheres to standards set
Conduct reviews and support applications to ensure they work according to requirement specifications
Provide training to end users for the content management & workflow systems
Ensure proper meta-data and rights information in content management systems
Support applications and ensure full leverage of system capabilities
Interface with business development to scope technical needs for “experimental” and other projects
Investigate innovative opportunities to leverage technology to deliver new digital capabilities
Provide development services for “experimental” projects
Level 3 Partnerships Functional Statements
Establish and manage relationships with external partners for distributing content through new media platforms (e.g., mobile, IPTV)
Establish and manage relationships with major external content providers
Establish and manage relationships with external providers to support new payment gateways (e.g., mobile, coupons)
Evaluate M&A opportunities and conduct initial reviews and negotiations
Evaluate opportunities to launch new online brands
Obtain approvals for any New Media opportunities
Digital Marketing Services
Digital marketing provides various services to the private & public sectors. The key services to a successful digital marketing are as follows:
Digital media content creation
Social media promotion management and engagement
Social media monitoring and analysis
Digital media strategy development
In a competitive environment, the focus should be on increasing the network of influencers, growing a strong platform brands, content creation & promotion, and a client base with a strong referral base.
Strategic Focus Areas
HR Role in Digital Marketing
As demand for digital marketing has grown, so has the number of digital specialist jobs needed in digital marketing companies.
Some critical roles in digital marketing are as follows:
Business Development Manager
Social Media Community Operator
Social Media Analyst
What qualities are companies looking for in a digital marketing role?
Hands on digital work experience
Interest in the future of the digital industry
Social media experience
Previous marketing experience
Community Operator Sample Job Description
Monitor & maintain the publishing of content across various marketing social feeds platform channels.
Support the account team in the publishing & monitoring of content on various marketing social feeds platforms.
Attend meetings with an account manager to discuss and obtain the requirements.
Publish & monitor the approved content on various marketing social feeds platforms.
Ensure questions received from various marketing social feeds platforms are forwarded to the account manager.
Publish the answer received from the account manager against the correct social feed platform.
Ensure all questions & answers are archived in the system.
May be required to create content on various marketing social feeds platforms.
Collaborate with the account team throughout the account life-cycle to meet or exceeds requirements.
Minimum 2 - 3 years of relevant experience in a digital marketing role
Job Specific Skills
Good knowledge and understanding of social media platforms technology
Self-motivated and able to execute with limited oversight