HR Role in Digital Marketing
By Mansour Albakr, PHRi, SHRM-CP
01 December 2017
01 December 2017
Digital marketing using technologies have seen a rush in commercial activity and consumers are relying on these platforms for all business and marketing transactions. From print to digital marketing, this has grown to be one of the most crucial aspects of every business industry.
In accordance with the Saudi Communication and Information Technology Commission, the internet penetration indicator for 2017 2nd quarter reached about 24.1 million, with a penetration rate of 76% delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
The average daily usage of the internet in Saudi Arabia is 4 hours and the average daily TV viewing time is 2 hours. People are spending twice as much time online as they used to 5 years ago.
Local Digital Marketing Services
There are over a dozen of local digital marketing providing various services to the private & public sectors. The key services to a successful local digital marketing are as follows:
HR Role in Local Digital Marketing
As demand for digital marketing has grown in Saudi Arabia, so has the number of digital specialist jobs needed in local digital marketing companies. Companies are not achieving the desired output from their digital marketing teams due to the gap between skills and current available human resources that lack previous relevant work experience.
Some critical roles in a local digital marketing are as follows:
Figure 1: Sample Local Digital Marketing Company Structure
Which qualities are companies looking for in a local digital marketing roles?